13:00-16:00 Doctoral Seminar on Design Thinking–Fostering an Entrepreneurial Mindset
Dr Natalie Walsh and Dr Neil Ferguson of University of Galway’s Ideas Lab will host a workshop for interested PhD students from ENLIGHT partner universities on the topic of Entrepreneurship, including a presentation by Aaron Hannon, CEO and Co-Founder of Luminate Medical.
Design thinking and storytelling are two powerful tools that can be used together to create effective solutions for a variety of challenges. Storytelling is the art of using narrative to communicate ideas, evoke emotions, and engage audiences. Design thinking, on the other hand, is a problem-solving approach that focuses on understanding the needs and perspectives of users, and then using that understanding to create effective solutions. This workshop will explore how the combination of these two can result in a powerful tool for innovation and communication.
IdeasLab is an open multidisciplinary collaborative environment for the University of Galway campus community to explore and fuel their creativity, ideas, and innovation. At the heart of innovation, IdeasLab enhances the entrepreneurial ecosystem in partnership with our community. IdeasLab unites people and ideas to address the challenges of our time using human-centred design approaches.
IdeasLab has extensive expertise in Challenge Based Learning and Training, facilitating learning and training through a partnership with enterprise, students, and staff. IdeasLab offers students the opportunity to work in multidisciplinary teams to solve challenges faced by governments, companies and NGO’s. We offer an attractive and stimulating environment that is not linked to a specific school or college where communities with diverse perspectives find each other to collaborate co-create and innovate.
Dr Natalie Walsh is the Director of Entrepreneurial Development at the University of Galway. She has worked in higher education for over sixteen years with senior roles in Research, Innovation and Entrepreneurship. Natalie’s experience and expertise spans areas including leadership, strategic planning, project and grant management, finance and human centred design. Natalie holds an MSc in Strategy, Innovation and People Management from the University of Galway and a PhD in Trinity College Dublin using role identity theory to explore the paradox of academic researchers commercialising their research. In 2017 Natalie was awarded the WMB Boots Empowering Women Award.
Dr Neil Ferguson is the Head of Entrepreneurial Development at University of Galway IdeasLab. Neil is dedicated to creating effective and memorable training programs for students, staff, and partners. By utilizing customer-journey analysis, human-centred design, and data-based approaches, he ensures programmes are tailored to meet the needs of all participants. His main focus is on helping students develop empathy skills, understand customer needs and pain points, and then use that information to identify and solve problems.